This collaboration integrates Lowe’s branding into varied recreation components in several methods. In School Soccer 26, for instance, “Lowe’s will likely be featured on the published overlay of the favored Stadium Pulse placement.” The Stadium Pulse showcases and builds crowd pleasure, and the collaborators try to attract parallels right here to dwelling enchancment initiatives. Moreover, gamers will encounter Lowe’s in Final Group™ challenges and will likely be provided unique rewards tied to the retailer’s loyalty program, MyLowe’s Rewards.
Past digital in-game appearances, Lowe’s plans to launch a real-world gaming tour dubbed ‘On the Highway,’ which can carry Madden NFL experiences to followers throughout the U.S. throughout the NFL season.
Picture Credit score: Lowe’s
