
Inside a number of years, Mexico went from a staunchly pro-natalist nation with excessive beginning charges to having the strongest household planning programme in Latin America. As the newest in our sequence on profitable household planning programmes, Mexico supplies a case examine for the way household planning advocates managed to succeed regardless of a pro-natalist authorities, and the way telenovelas have been efficiently employed to strengthen household planning messages.
By Pernilla Hansson
Professional-natalist sentiments have been very robust in Mexico, largely pushed by historic losses. In 1848, to finish the Mexican-American Battle, the Treaty of Guadalupe Hidalgo resulted in Mexico ceding half of its territory to the US. On high of this, many Mexicans died or fled the nation throughout the Mexican Revolution, which lasted from 1910 to 1920. These losses of each land and inhabitants contributed to robust pro-natalist sentiments and insurance policies till the Seventies1.
Though Mexico is the third largest nation in Latin America by land space, lower than 20% of that land is arable1. With a rapidly burgeoning inhabitants, the nation started to really feel the strain on sources within the mid 1900s, and in 1972, with a inhabitants of 54 million, the federal government lastly started to deal with inhabitants. But even earlier than the federal government transitioned away from pro-natalism, there have been many organisations and devoted people working throughout the restricted authorized framework to advertise contraceptive use.

Household planning underneath a pro-natalist authorities
Till the mid Nineteen Sixties, fertility charges in Mexico have been excessive, with nearly 7 kids per girl, leading to an annual development price round 3%. A rising inhabitants was seen by the federal government as a needed supply of labour for each industrial and financial growth1.
The primary Inhabitants Legislation in Mexico was established in 1936 with three targets: to extend the nation’s inhabitants measurement, to settle uninhabited areas of the nation, and to advertise schooling and well being providers to realize nationwide integration2. In 1947, a brand new Normal Inhabitants Legislation inspired measures to advertise marriage and enhance beginning charges1. The institution of the Sanitary Code forbade the distribution of contraceptives with out medical prescription, restricted the manufacture of contraceptives, in addition to prohibited the commercial of household planning providers.
Regardless of these strict legal guidelines, Mexico was integral to the event of the contraceptive tablet. The invention that Mexican yams may very well be used to supply an artificial progesterone was very important to upscale the manufacturing of the hormone, and Mexican scientists additional developed it into an orally administrative tablet3. But the legal guidelines on the time meant that this success remained uncelebrated in Mexico for years4.
These legal guidelines, nonetheless, didn’t cease NGOs from offering a lot wanted contraceptives to the Mexican folks, with out the assist of the state. In 1958, the primary household planning clinic within the nation was based by U.S. doctor Dr. Edris Rice-Wray. Because of the Sanitary Code, it needed to depend on phrase of mouth to unfold details about its providers. So precarious was the scenario for household planning employees in Mexico on the time, that when the Worldwide Deliberate Parenthood Federation (IPPF) highlighted Rice-Wray’s work of their publication, she responded with a strongly worded letter, expressing concern that the eye would possibly jeopardise her entire operation4.

The interval between the Nineteen Forties and 1970 noticed Mexico expertise what was to turn into referred to as the Mexican Miracle: regardless of robust inhabitants development, the nation skilled very robust financial development. Throughout this time, the inhabitants greater than doubled, rising from 20 to 50 million4. Whereas the federal government had initiated an unlimited program for rural schooling following the top of the Mexican revolution in 19201, the nation, equally to the remainder of Latin America, had excessive ranges of poverty and excessive beginning charges. This put the area within the highlight for the primary IPPF Convention, held in Bombay in 1952. The discussions there resulted in some non-public clinics in Mexico opening as much as supply contraceptives to elite girls who might afford it, though they nonetheless couldn’t promote their providers4.
Altering attitudes
By the mid 60s, the destructive results of inhabitants development turned tough to disregard. Regardless of continued fast financial development, a lot of its advantages have been being cancelled out by an annual inhabitants development of virtually 3%. Mexican residents felt their wants when it comes to schooling, well being, and jobs remaining unmet, main most individuals to conclude that inhabitants development was limiting their lifestyle slightly than being the constructive affect it had been touted to be1.
The primary huge NGO to reach on the Mexican household planning (FP) scene did so throughout this time of fixing attitudes. MEXFAM was based in 1965 and labored primarily with the poorer a part of the inhabitants each in cities and rural communities, offering medical and academic FP providers to enhance their high quality of life. Household planning providers began changing into extra out there to the Mexican public with the constructing of latest clinics, though the emphasis lay on the best of {couples} to determine the variety of kids they wished slightly than curbing inhabitants development and its environmental results1.
This modified in 1972, when President Luis Echeverría suggested slower inhabitants development in his speech at a UN assembly. In 1973, he introduced the modification of the 1947 Normal Inhabitants Legislation to annul the part that prohibited the promoting and promoting of contraceptives. To strengthen that contraception should be voluntary, he launched a brand new article within the Mexican Structure, stating “All folks have the best to determine in a free, accountable and knowledgeable method on the variety of kids they’ll have and at what intervals”1.
In 1974, the federal government arrange CONAPO, a government-led organisation tasked with conducting analysis on inhabitants points and establishing free FP clinics across the nation4.
The following landmark was the Nationwide Plan for Household Planning in 1977, setting demographic targets within the brief and long run. The annual inhabitants development, on the time estimated at 3.2%, was set to be diminished to 1.0% by the 12 months 2000. This was the primary time in Latin America {that a} head of state made such a coverage choice relating to inhabitants development1. Whereas Mexico succeeded in a few of their intermediate demographic targets, the expansion price took till 2016 to fall to 1%.

In different Latin American nations, FP programmes have been met with resistance from the Catholic church. This was not the case in Mexico. The Church didn’t maintain as a lot energy there, because of the official separation of Church and State in 1880 and its additional weakening by way of the Mexican Revolution1. Though the Vatican reaffirmed the Church’s ban on synthetic contraceptives in 1968, many non secular leaders struggled to reconcile this strict rule with the wants of their congregants (see additionally Costa Rica). Certainly, 80 Mexican bishops issued a declaration in 1972 implying that households had the best to make their very own choice about contraceptives4. Contraceptives have been additionally introduced as a option to cut back abortions, a prevalent drawback on the time. By disentangling the problem of FP from the controversy of legalising abortions, it was made extra acceptable to members of the church2.
As well as, Mexican FP had the assist of feminist teams. Feminists in another Latin American nations, akin to Brazil, have been strongly against household planning, however in Mexico they welcomed the motion as a beneficial step to strengthening girls’s rights1.
The Mexican FP programme had fast results. Earlier authorities efforts in schooling and literacy, in addition to the work of early NGOs in offering household planning throughout the pro-natalist regime, set the scene for acceptance of FP messages and providers1. The fertility price dropped from 6.3 kids per girl in 1972, when president Echeverría gave his speech on the necessity to restrict development, to three.4 in 1990. Thereafter, it fell extra slowly, falling under the alternative price of two.1 in 2016.
Using Telenovelas
An vital facet of Mexican household planning was the spreading of data by means of radio and tv. Using cleaning soap operas referred to as telenovelas turned massively profitable and imitated world wide, for instance by the trendy day Inhabitants Media Heart. The Mexican nationwide household planning marketing campaign used the format to successfully distribute their message.
Beforehand, Mexican movies tended to point out the happiness of ladies being instantly linked to marriage and motherhood. New promotional materials from the FP marketing campaign tackled previous gender norms by focusing on macho behaviour to advertise a brand new strategy to the position of fatherhood and emphasising girls taking management of their fertility4.
In 1974, the Mexican Institute for the Examine of Communications (IMEC) was based to analyze the tutorial makes use of of tv. Earlier US analysis was frustratingly pessimistic, focusing totally on tv’s destructive results. But the founding father of IMEC, Miguel Sabido, was optimistic; he had beforehand produced historic cleaning soap operas that had sparked most people’s curiosity in Mexican historical past and tradition. An earlier Peruvian sequence known as “Simplemente María” (Merely Mary) additional motivated his optimism. The story, which adopted a poor migrant who endured numerous hardships however finally turned a profitable enterprise proprietor by means of her choice to enrol in literacy lessons and study to stitch, prompted an upsurge within the gross sales of stitching machines and demand for literacy lessons3. Mexican telenovelas adopted a easy however efficient format drawn up by Sabido. They have been made as miniseries of half-hour episodes that may run for between 3 months to a 12 months, permitting for flexibility to sort out new points each sequence. Most of them would centre spherical romance and on a regular basis household relations. A number of reveals could be ongoing on the identical time in numerous time slots, in order that as one telenovela could be nearing its finish, one other could be increase momentum4.
Earlier than the event of the tales, Sabido would assemble a “values grid” that expressed what behaviour every sequence was imagined to encourage or discourage. These have been devised in collaboration with different organisations. Earlier than tackling FP within the telenovelas, Sabido acquired assist from the Catholic Church to plot the values grid, which resulted in a doc that had been agreed upon by the spiritual group in addition to the federal government and media workforce. This helped in minimising any objections in direction of the thought of utilizing tv broadcasts to affect private behaviour4.

The content material of the reveals included each constructive and destructive position fashions, portraying the potential end result of various behaviour. Primarily based on social studying concept, the storylines adopted the emotional development of the characters, to advertise viewers to debate the dilemmas that the characters confronted. This allowed the tales to harness the facility of gossip and informal chatter amongst viewers as a springboard for social change. The episodes additionally had epilogues to narrate the story to the lives of the viewer and current actions that the viewer might take4.
Many individuals turn into impressed by the messages of the telenovelas. For instance, the telenovela “Acompáñame” (Come together with me) addressed gender inequality and the advantages of FP. Whereas the sequence was ongoing, CONAPO acquired a median of 500 phone inquiries a month relating to FP providers, with many callers mentioning the telenovela as their motive for phoning. Contraceptive gross sales elevated 23% in a single 12 months, as in comparison with a 7% enhance the earlier 12 months. Greater than 500 000 girls enrolled in FP clinics, and round 2 500 girls registered as voluntary employees within the nationwide household planning programme4.
Trendy household planning programmes and Mexico as we speak
All through the 80s and 90s, USAID was a serious contributor to the Mexican FP program. This was achieved by means of collaborations the place Mexican officers, managers, and medical doctors would journey to the US for coaching. It additionally supported the enlargement of NGOs and offered contraceptives to the governmental FP programme to make sure that the demand was met5.
NGOs continued their vital work within the nation, working in collaboration with the federal government and specializing in slums and poorer areas of the nation the place the government-led work was inadequate. Whereas in different nations feminist attitudes to FP have been souring, feminists remained supporters in Mexico. Through the “Earth Summit” in 1992 at Rio in Brazil, some feminist teams from different nations said opposition in direction of FP, to which the founding father of FEMAP, one other vital Mexican NGO, responded “You might discuss to your nation, however you don’t discuss for Mexico. … I characterize greater than 10,000 girls in 36 tasks and over 90 cities and so they need household planning programmes. They contemplate household planning their proper – we and so they have fought for it and you aren’t going to take that immediately from us!”1
Within the 90s, discussions started about phasing out reliance on USAID help, which was finally achieved in 1999. This was seemingly profitable, with the trendy contraceptive prevalence price persevering with to develop after the part out. Mexico’s FP programme was thought of by many to be the strongest in Latin America5.
Nonetheless, this time noticed a worldwide rephrasing of FP to raise broader sexual and reproductive well being and downplay demographic motives. As well as, after 70 years of the Institutional Revolutionary Get together main Mexico, a brand new occasion took energy in Mexico in 2000, and though they supported household planning, their priorities lay elsewhere. As each governmental and world curiosity in direction of FP waned, securing exterior funding for programmes turned tough. Mexico was now a comparatively rich nation, and donors have been extra all in favour of funding cutting-edge growth than FP providers which have been anticipated to be coated by Mexican home funding5.
On this context, the beforehand spectacular rise in contraceptive prevalence in Mexico plateaued in 2003, albeit at a comparatively excessive price. Equally, the lower in development price stalled between the mid 2000s and 2013, when the expansion price once more continued to drop. This coincided with the Institutional Revolutionary Get together regaining energy. One other stall round 2018 adopted one other change of presidency, though the Covid pandemic confounds any development. Nonetheless, this volatility ought to elevate uncertainty as as to if future inhabitants declines predicted by the UN are prone to occur.

Mexico nonetheless struggles with inhabitants and reproductive points as we speak. Abortions have been decriminalised, however adolescent pregnancies are widespread, with Mexico having the second highest price of all OECD nations6. The provision of FP providers varies vastly between areas. Traditionally giant unlawful immigrations of Mexicans throughout the border into the US peaked in 2000 and have decreased vastly since, though giant numbers of non-Mexican migrants proceed to journey by means of Mexico into the US7. Mexico’s inhabitants of 131 million continues to develop by over 1 million folks yearly, regardless of a complete fertility price under 2. But they’ve come a really good distance from the place they have been within the Seventies, when a typical girl had 7 kids. Certainly, if their development price had remained what it was in 1972, when the president first signalled a change from pro-natalism, the Mexican inhabitants as we speak would have been round 246 million folks. That’s nearly double the present inhabitants. With such development, the appreciable financial progress and relative political stability Mexico has achieved would have been unimaginable. This speaks for the success of “The World Household Planning Revolution”.
In an analogous vein to how Mexican household planning used telenovelas and efficient storytelling to vary attitudes, Inhabitants Media Heart produce prime quality programmes as we speak to just do that. Learn concerning the good work they do on their web site.
References:
- Household Planning Success Tales (Asia, Latin America, Africa). Rahul Singh. Revealed 1994
- Do Inhabitants Insurance policies Matter? Fertility and Politics in Egypt, India, Kenya, and Mexico. Anrudh Jain (ed). Revealed 1998
- A Timeline of Contraception. PBS
- Broadcasting Beginning Management: Mass Media and Household Planning. Manon Parry. Revealed 2013
- Household Planning in Mexico: The Achievements of fifty Years. Ward, Santiso-Gálvez, and Bertrand. Revealed 2015
- Age of moms at childbirth and age-specific fertility. OECD
- Past Shares and Surges: The Demographic Affect of the Unauthorized Immigrant Inhabitants in america. Jennifer Van Hook (2024)
Different nations mentioned in our household planning sequence: